How to buy beautiful display ads for 1920’s beauty advertisements
Posted On July 17, 2021
A 1920s beauty ad can be bought with a few words.
But what are those words?
And what can we expect from them?
Here are some of the key points: A beauty advertisement is not a traditional ad with a line of text and no caption.
An advertisement in 1920s America was seen as an opportunity to sell something to the public, said Michael J. Piazza, a professor of history at the University of Arizona and author of The Victorian Age of Advertising.
“This was a time when people were looking for products and services that could make people feel better and more self-confident,” he said.
The ad pictured a man and woman on a hot summer day.
The man wears a long-sleeved shirt with a black bow tie and the woman wears a blouse with a pink trim and a floral pattern.
But a beauty ad is a much more complicated product than that.
Advertising was a form of advertising that allowed for a more direct approach to the consumer.
It was not a commercial in which an advertiser sold a product.
In the 1920s, beauty advertisements were created by men who were looking to sell the new technologies that were available to them, such as television, telephones, telepresence and telekinesis.
While women were selling cosmetics and cosmetics were sold to women, men were looking at new ways of marketing.
For example, men could sell a product called “super glue” to young women who wanted to buy their own lipstick, according to the National Archives.
They could also sell cosmetics in newspapers that featured advertisements for their products.
A cosmetics ad in the 1920’s would feature a young woman and a man, wearing a long sleeve shirt with black bow ties, a white jacket with a blue bow tie, and a blue belt.
(Courtesy of the National Archive) In an ad from 1920, a young girl in a pink sweater and blue shorts is seen in the kitchen of a house.
As she is preparing to eat lunch, she is approached by two young men who are wearing matching clothes.
Her face is lit up as she is introduced to the men.
She tells them that she likes their clothes, but she doesn’t want to wear them.
When the young girl is shown the product in the newspaper, she laughs, then gives the man the products.
(Courtesy National Archives)The ad has the women wearing pink dresses, while the men in the photo are wearing white and blue.
What’s the point of this ad?
It’s a bit of a mystery.
Many women had their own ideas about what a beauty advertisement should look like.
They didn’t want the advertisement to be about them or their family, they just wanted to be able to express their self-confidence, said Piazzi.
Some women would think of an advertisement as a social experiment, while others would think it was a marketing gimmick.
Beauty advertisements can also be seen as a way for women to express themselves.
“They’re a way to show a person that they can be themselves,” Piazzas said.
In many cases, women would be photographed wearing their own products, while they would be shown as the product’s owners.
Sometimes, it was the product itself that the advertisement was about, but sometimes it was more about the advertising’s message.
There was an argument over what was appropriate for an advertisement, said Paul Farrar, a historian at the National Museum of American History in Washington, DC.
According to Farrard, the 1920 advertisements often featured the product being sold.
Women who felt they didn’t have the confidence to wear a certain style of clothing were seen as being vain, which was seen by men as a sign that they had something wrong with them.
“The advertising industry was really driven by what you could sell,” he explained.
One of the earliest beauty ad slogans was “The only thing more lovely than a woman is a man.”
But, as the 1920′s wore on, women began to look for ways to express more complex emotions, Farrart said.
Women were beginning to use their beauty as a form to talk about personal experiences that they were experiencing.
It was a very different era than what we see now.
More than 60 years ago, there was a huge shift in advertising.
Advertising was more than just selling products.
It became an art form that was very much about what the advertising industry wanted to communicate.
To read more about beauty advertising in the past, click here.
This article was originally published on Al Jazeera and has been republished with permission.