Beauty Insider ad exchange to be launched next month
Posted On July 19, 2021
Posted November 13, 2018 09:19:22A new beauty ad exchange is being launched next week in which beauty advertisers can exchange ads for beauty insider ad content, according to the cosmetics industry group Cosmetics Alliance.
The ad exchange, which is intended to help brands, agencies and brands reach a wider audience, will begin on Friday.
The cosmetics industry body Cosmetics Association, which represents the makeup industry’s largest brands and agencies, is looking to help expand the reach of ad-based ad exchanges.
“We’re really excited about this opportunity, and we think it’s the right thing to do,” said Cosmetics Associate Executive Director of Advertising David Schreiber, who has been in charge of the ad exchange since last year.
Schreiber said the beauty industry has seen rapid growth in the past few years, but with so many new and creative brands and brands with a diverse audience, brands need a way to find and reach new audiences.
“With so many companies and brands launching ad-centric exchanges, the beauty community has a really tough time,” he said.
“The beauty community is one of the most fragmented and fragmented spaces in the world.
We think there’s a lot of opportunity for this, and I think it has a lot to do with the diversity of brands and the beauty audience, and the diversity and breadth of products available in beauty.”
The beauty industry is also facing challenges as a result of the recession, as many businesses have seen their revenues decrease due to the downturn.
“I think it was just a natural thing that people would want to be more creative,” said Admissions and Consulting Manager for Cosmetics Admissions at J.
Crew, Samantha Wirth.
Wirth said her agency was in the midst of an ad exchange program, and was in talks with companies to offer their own beauty ad products and ad services.
“As the ad industry continues to expand and expand, there’s always new ideas and ways to take advantage of those opportunities,” Wirth said.
Cosmetics Alliance is calling on brands and advertisers to apply for and apply for the exchange program.
Companies are encouraged to apply through the Cosmetics Advertising Exchange website.