Beauty Campaign ad hits $25M mark in its second week of release
NEW YORK — The beauty campaign of A&M has reached $25 million, its second-week of release, with sales increasing from $11 million to $25.2 million.
The ad, which premiered in the wake of President Donald Trump’s inauguration, will continue to run through Labor Day.
In its second weekend, the ad earned $6.2M in previews, an increase of 17% over the first week of the campaign, and has grossed $22.5M to date.
As of Monday, the campaign had grossed over $300M.
Last week, the advertising campaign was up to $5M.
It will run through the end of Labor Day and is expected to reach its full $25-M total.
It will be the second-highest grossing campaign in A&am’s history.
A&:M’s Beauty Campaign was developed and executed by A&AM, the creative agency of former President Bill Clinton.
Through its ad campaign, the cosmetics giant is trying to expand the reach of its brand by making it a “global brand,” as the company has already said.
Its second campaign is being developed in partnership with global beauty brands and brands from the United Kingdom and Italy, including Guerlain, Sephora, L’Oréal, Chanel, Dolce &Gabbana and the L’Oreal family of brands.
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