The 70s beauty ad campaign, from 1970 to 1984, is the stuff of history
Posted On August 9, 2021
Fortune: In the 70s, women everywhere started looking at the sun with new eyes.
But beauty ads are a different story.
They are part of our collective history.
In this excerpt from a new book by Michael Rutter, the author of How To Win Friends and Influence People: The Essential Guide to Being the Greatest at Anything, the men and women who made history in the era look back at how they achieved the status they had achieved.1.
In the 1960s, the advertising industry went through a seismic shift, as consumers shifted their gaze from cosmetics and fragrances to more everyday products.2.
In 1969, the American advertising industry was in a tailspin.
As the Vietnam War raged and millions of Americans were fighting for their lives, ad campaigns that portrayed soldiers as heroic were losing their appeal.
The Vietnam War had left Americans feeling alienated from their country.
In 1970, a major ad campaign for Johnson & Johnson, the company that manufactured the world’s first prosthetic limbs, was released.3.
Advertising executives faced the choice of continuing to advertise the military-related products of the day or embracing more consumer-friendly, creative marketing.4.
The campaign was named “Beauty.”5.
The ad campaign was a hit with the public, but it also raised questions about whether the campaign was too superficial and too simplistic.6.
In 1971, the government stepped in and declared that beauty advertisements were no longer a part of the public’s image.7.
As a result, beauty ads became more realistic and less superficial.8.
In 1973, the US Department of Commerce started regulating the advertising of beauty products.9.
In 1974, the National Advertising Campaign Act was passed by Congress, which gave the government authority to regulate the advertising and marketing of beauty and beauty products in the United States.10.
The Federal Trade Commission was created, and the agency became the Federal Trade Commissions agency charged with enforcing the Federal Communications Act.11.
The agency, known as the Federal Fairness Commission, was established to regulate unfair advertising practices.12.
The Fairness Doctrine requires that beauty products and services should be considered neutral and non-commercial and not portray people or goods in a manner that is disparaging or offensive to any person or group.13.
The FFCA is a powerful tool that makes it easier for the FTC to enforce consumer protection law.14.
Beauty is no longer the only thing in advertising, but advertising has become a huge part of advertising’s impact on people.15.
The beauty industry is a large and diverse sector of the American economy, with many brands.16.
In 1977, the cosmetics industry was a $300 billion industry.17.
The National Cosmetics Association (NCA), an industry trade group, represents the beauty industry.18.
In 1982, the NCA issued its first-ever “Blue Book” on cosmetics, listing all the ingredients in beauty products, with a list of products that contain them.19.
In 1984, the makeup industry was worth $1.7 trillion.20.
The cosmetics industry’s annual sales were $19.6 billion.21.
The U.S. beauty industry grew from $1 billion in 1985 to $3.7 billion in 1991.22.
In 1997, the beauty business reached $16.5 billion.23.
The makeup industry is the largest in the world, accounting for 20 percent of the global beauty market.24.
In 2004, the United Kingdom passed a law requiring the disclosure of ingredients in cosmetics, cosmetics products and cosmetic products, including cosmetics, in the U.K.25.
The law required all cosmetics in the UK to include ingredients that were proven safe.26.