‘1920 Beauty Ads’: A New Era of Beautification in the World of Games
Posted On August 21, 2021
“Beauty is sexy, it’s beautiful, and it can help you feel better,” says Lisa, who also writes about games for Kotaku and The Verge.
“It’s like a superpower.
And you can’t get it unless you’ve got this whole body of work that has been published.”
She cites the popular Beauty and the Beast game, which was based on the Beauty and The Beast novels, as a perfect example of how the game can teach us about beauty and beauty.
“I remember that moment, when you see Belle come out of her closet in the Beauty And The Beast, and you’re like, ‘Wait, that was me, I’m a Beauty And Beast,’ ” she says.
“You feel the power of that.
You feel empowered.”
In an ideal world, the game would teach players how to look good, but for many, it is the opposite.
“A lot of times, games aren’t teaching us how to do it,” she says, adding that “it’s just something that happens.”
Beauty And the Beast isn’t the only game to encourage players to be more conscious of their beauty.
In 2015, Assassin’s Creed: Unity introduced the “Beautiful Assassin” campaign, which encourages players to dress more sensually.
“In the game, it encourages players not to put on makeup or take care of themselves,” says Shanna, who co-founded Beauty and Beyond, a nonprofit organization that helps women with physical and mental health issues.
“They have to show up, and if they’re wearing makeup or going to the salon, then it’s just a way to express their own beauty, their own uniqueness.”
Beauty and Beauty And Beyond also helps women get their hair cut and make up.
“Beautys and beauty are so important, and I think they’re so misunderstood, but people really need to learn to be better at that,” she adds.
“So that’s really why I love it.”
And while many games have been released since the 1920s, Beauty And Beauty And And Beyond, which is now being supported by a new $5 million Kickstarter campaign, is just the latest in a line of games that are encouraging players to become more conscious about beauty.
This week, the makers of The Witcher 3: Wild Hunt, a fantasy role-playing game that has garnered $3 million in funding, also released a game called “Beauties Are Not For Everyone.”
“Beautyles are not just for women, they’re for everyone,” said lead developer Marcin Iwinski.
“That’s what we are striving for in The Witcher series.
We want to encourage people to not only enjoy and embrace the beauty of the natural world, but to learn and appreciate the beauty that exists around us.
And that is the beauty in everything.”
Beauty is also a powerful message in the game.
“There is beauty in all of us,” says the voiceover.
“Every day, we can choose to be beautiful.
Every moment, we’re the one who is making our own way.
And I believe that’s a message that we’re all entitled to.”