It’s not just the beauty of the ads, though.
It’s also how they’ve been designed, said Andrew M. Mottram, a professor of communication and media studies at the University of Massachusetts, Amherst.
Mots, who has been studying beauty ads for decades, said it’s not about how they look; it’s how they make us feel.
He said that’s what makes them so effective.
“It’s like the ad is saying, ‘This is the most important thing that you should be doing right now,'” Mottrams told TheWrap.
“I think that’s the essence of advertising.”
The beauty ads that have been most influential in the world of advertising are the ones that promote the products themselves and encourage you to try them out, Mottams said.
“They are a kind of aspirational and inspirational message that has been influential and been very successful for decades,” he said.
Motta says he was inspired to create his ad campaign by seeing it on TV.
“That’s when I thought, ‘I need to get involved in this space,'” he said, adding that he also had an epiphany about how much advertising works in a vacuum.
“I saw it on a lot of networks, and I knew it was going to work,” Motta said.
“But then I thought: ‘You know, maybe I can do something about it.'”
Motta launched his campaign on YouTube in March 2015.
The campaign was created using a video editing app called Adobe Premiere Pro, which allows artists to create short clips that can be posted on YouTube.
Each ad is produced with the help of a professional stylist, with Motta being the only one allowed to work on the project.
Motta said that the ads are meant to appeal to women who might not normally buy beauty products, and he said he wanted to bring attention to the importance of buying beauty products and encouraging people to experiment.
“You have to understand what it’s like to be a woman in the 21st century, especially in this day and age,” he explained.
“So it’s important to be really intentional about it and really get it out there.”
To achieve that, he enlisted a team of stylists to design the ads.
The result was a short clip that was then uploaded to YouTube and viewed nearly 300,000 times.
“We had about a million views on it,” he told The Wrap.
When it was time for the campaign to be featured in a new ad campaign, Motta was asked to take on the challenge.
“That’s kind of the whole premise of my project,” he added.
“This was a creative way to try and tell the story of the beauty industry and to inspire women to buy and try new things.
It was really about how people could have a change of heart about the beauty products that they’re buying.”
Adobe, which has been using a digital campaign strategy since 2013, has been in the business of advertising for decades.
Its ads have been shown on the top of cable news, CNN, The Ellen DeGeneres Show, BET, The O’Reilly Factor and many other platforms.
The company has been able to get advertisers to spend billions of dollars advertising online, making it a dominant player in the digital advertising market.
“Our goal is to help people find beauty products they love,” Adobe CEO John Herring told The Wall Street Journal in 2014.
“It’s about the power of advertising.
It takes our users on a journey.
And we want them to feel good about that journey.”
But as more companies have tried to capitalize on digital advertising, there has been a push to stop using the ad tech that Adobe has relied on for decades and create their own.
“You don’t need Adobe,” said Steve Guglielmi, who works at the advertising agency Gugelmi & Associates, a consulting firm.
“There are so many companies out there who are taking advantage of it.”
The industry’s response has been to launch campaigns around specific beauty products.
Gugelman said that while the technology has changed since the early 2000s, the message hasn’t.
“The beauty industry is still very much in a very traditional and male-dominated space,” he noted.
“The beauty ads we’re seeing today are mostly designed for men.
They’re more about showing that you can have a really strong physical connection with your beauty product, but they don’t do a very good job of showing how that connection will change your relationship with your skin.”
So the beauty ads have to be about really changing that perception,” Gugeli said.
But the companies that do succeed with advertising in this digital world have not always been as successful.
Some companies that have struggled with digital advertising have struggled to find a way to attract women to spend more money on their products, according to research from the Media Research Center, a non-profit research and advocacy