A cosmetics company is launching a campaign featuring the faces of celebrities, including Rihanna, Jennifer Aniston and Emma Stone, in an effort to raise awareness of dermatology issues.
“We’ve been struggling for years to have our voices heard,” Cosrx beauty products CEO Dr. John T. Jones told The Jerusalem Times in an interview.
“I think we’re finally starting to be heard.”
Jones said he had been working on a campaign for more than a year to raise money for Dermatology Research and Education Foundation (DREDF) to support research into skin cancer, including the skin-cancer gene known as CYP2D6, which has been linked to skin cancers in at least 20 countries worldwide.
Jones said his aim was to get as many people talking about dermatology and get them thinking about the issues faced by people who live with the disease.
The ad, which will be featured in ads on Cosrx.com, has already attracted more than 50,000 views on YouTube.
It features a woman in a makeup studio, with the caption: “I’m just a model, I’m not a beauty.
And if I could change anything about my skin, I would do that.”
Jones, whose company specializes in cosmetics and hair products, said that since the campaign was launched, he’s received many positive responses and he is working with celebrities to help raise awareness.
“It’s really great to hear the voices of people like Jennifer Anston, Emma Stone and others,” he said.
“There are so many people in the beauty world who struggle with their skin and have their own issues with acne and their own personal issues.”
The campaign, which includes ads on The New York Times, Cosmopolitan, Glamour, GQ, the Huffington Post and more, is slated to run on CosRx.com starting Friday and will run through Sept. 15.
Jones declined to reveal the names of the celebrities featured, but said that “a lot of the faces will have a very public figure.”
He said he is looking forward to seeing the reaction of people who see the ads and sharing the campaign with their friends.
He also said that if people think that they’re being paid to look like celebrities, they should check out CosRX’s own “Makeup for Everyone” campaign, launched in 2014.
He said that the campaign includes the brands Aveda, Aromaleigh, Revlon, L’Oreal, MAC, Too Faced and others.
“Our mission is to help people understand and share their own skin-care products and beauty needs,” he told The Times.
“A lot of times when people have those questions, they are just not looking at the right products.
He also told the Times that the company had reached out to dermatologists, who have been asked to participate in the campaign to raise support for the foundation. “
Cosrx is trying to make sure we’re not just making cosmetics for the wealthy, but we’re also creating cosmetics that can help people who are struggling with their own health issues.”
He also told the Times that the company had reached out to dermatologists, who have been asked to participate in the campaign to raise support for the foundation.
“They have been very helpful in our conversations with dermatologists,” he added.
“That’s part of our mission.”