How the ad campaign was made: Here’s how it was made
Posted On September 26, 2021
By Nivin Kumar DeoraThe ad campaign for Adani’s proposed Carmichael mine in Queensland was launched on Friday with a catchy slogan that could have come straight from a Hollywood blockbuster.
The slogan read: “Make a difference with your money.
Buy the power.
Make a difference”.
The ad campaign, which was also launched in the national capital, was launched by the state’s chief minister, Annastacia Palaszczuk, with the help of a team of creative directors, according to the Adani Group, which is owned by the mining company.
“I was in shock.
This is not what I expected.
It was the first time that I have seen a campaign that is not based on facts,” said Rohan Patel, who works in the advertising industry in the state capital.
“I am not surprised at all.
It has a very positive message, it is a powerful message.” “
There was nothing to suggest this is anything other than a marketing stunt.
It has a very positive message, it is a powerful message.”
The ad, which will run across all state and territory television channels, is expected to run for two weeks.
Adani has been working to convince Australians to invest in a mine in the Galilee Basin that would produce a massive amount of coal.
The Carmichael project is expected produce enough electricity to power a million homes.
The company has been building a massive infrastructure project in the Carmichael area, including roads and power stations, and is also constructing the proposed $3.6 billion Port Augusta coal terminal, which could generate more than 100,000 jobs.
Adanis mining empire is one of the world’s biggest.
Adnans chief executive, Gautam Adani, said the ad was designed to show Australians that they can do good things, by buying the power, which would then help the state meet its climate change goals.
“We are all on the same team, we all work together,” he said.
“So what we are trying to say is, ‘Do good things’.
The campaign will be delivered through all mediums including social media, billboards, television, radio, online and other avenues.”