The ad agency behind the popular beauty ads has announced a new campaign called “Ads in the Dark.”
The ads will debut this fall and are set to feature people of color, transgender women, and LGBT people.
The campaign will run in a number of popular beauty-related categories including makeup, hair, skin, and beauty products.
The brand is calling the ads “the first step in making these brands more relevant for our diverse communities,” according to a statement from the agency.
“We want to create a safe space where brands can thrive and make a positive impact on the lives of those who are in our communities,” the agency added.
“Advertising is one of the oldest forms of communication in the world, and in 2017, it will no longer be acceptable for us to simply ignore our diverse and intersecting communities.”
The campaign is one in a series of ads from ad agencies that are exploring new approaches to advertising, including more diverse and inclusive ads.
In April, the agency behind “Lemonade” released a new commercial called “Coco,” which features a woman of color and a trans person.
In October, the firm behind “Love, Honey” unveiled a new ad featuring a transgender woman.
Last week, Adweek reported that the agency that created “Poppy,” which stars a transgender man, is also working on a new series called “Love Me or Hate Me.”