Beauty School ad: What if you could be your own beauty brand?
A beauty school that teaches the basics of how to make your own cosmetics is trying to break into the global cosmetics industry, but its founder says it’s still a bit of a challenge.
The Beauty School of America, which opened its doors in May, was founded by Sarah Lee and her husband, Matt Lee, in 2015 and specializes in creating cosmetics for women who want to learn more about cosmetics and makeup.
They want to create a brand that can take a lot of people from the cosmetics world and turn them into real-life influencers.
Their company’s mission is to help girls get a deeper understanding of beauty and make them more confident about their beauty and makeup choices.
It’s difficult for beauty brands to grow in today’s global market, which includes online shopping, social media, and retail chains like Wal-Mart, Target, and Nordstrom.”
We believe that the beauty industry is in dire need of a revolution.”
It’s difficult for beauty brands to grow in today’s global market, which includes online shopping, social media, and retail chains like Wal-Mart, Target, and Nordstrom.
That makes it hard for companies to gain customers, but the beauty schools are looking to expand their brand presence.
“It’s really important for the beauty brands, particularly, to really focus on the beauty products themselves, rather than focusing on the online or social media,” Lee said.
“Because then you don’t really have an advantage.”
The beauty school has partnered with influencers to promote its products.
The beauty schools website features influencers from across the beauty and fashion world.
Lee and Matt Lee believe that they can help build a community around the beauty school and grow the brand.
“I think that the community around our brand is very strong,” said Matt Lee.
They’re not the only beauty school to partner with influencer influencers and influencers have come to the Beauty School to promote their brands.
“There’s definitely an opportunity in the beauty education space, and we’re certainly excited to be part of that space,” said Kim Ritchie, founder of A.J.R. Cosmetics.
She’s not alone in her enthusiasm for the Beauty Schools mission.
Many beauty schools in the U.S. have also partnered with online influencers, but many of these partnerships have come with a caveat.
“The beauty schools can’t really use the money from these partnerships because the influencers get paid,” said Ritchie.
“We’re not paid.
We’re just using them to advertise products, which is all fine.”
Ritchie, who founded A.Q. Beauty in 2011, said it’s a very niche space that doesn’t have much to offer the rest of the beauty community.
“In the beauty space, it’s all about the product,” she said.
But for Ritchie and other beauty school founders, the beauty world is a new frontier.
“This is the first time that we’re really trying to build a global brand,” she added.
The beauty college offers a full-time teaching program for girls aged 5 to 18, and students are required to work as part of a team of one to three people.
There’s no minimum age required, and the school has students who are both students and teachers.
Students complete the program at the beginning of their high school careers, but it’s not just about teaching.
The program also includes mentorship and leadership training for students.
“That’s really what this is about, really helping girls and women learn about their bodies and makeup, and also about themselves,” said Rose Kroll, founder and CEO of Beauty School International.
“When you think about the beauty, you think of all the things that we love about the world, but what are we missing?
What are we lacking in beauty?
It’s about having all these amazing, diverse, beautiful women around the world.”
The Beauty College of America has also partnered up with brands such as NARS, Estée Lauder, and Lancôme.
But, it does not offer a full set of makeup tutorials, and beauty products are purchased at retail outlets, instead of being purchased from the Beauty College.
The first Beauty School in the United States opened in January 2017.