A dermatologist in Michigan says he’s using a controversial cosmetic ad campaign to help kids with acne, and he’s not sure if he’s been successful.
Dr. Mike Dennison is running a campaign called “Make Your Skin Great Again” in which he tells kids that a product like Tarte’s “Naked and Famous” facial mask can help them treat their acne.
He tells them to wear it as often as they like.
Dr. Dennisons wife is a dermatologist, so she is familiar with the products and is part of the campaign.
He has seen success in other cases, but he says that’s because of a product called Lotioniva, a moisturizer that is made with alcohol and alcohol-based ingredients that are designed to work with the skin.
“The product itself has worked in other situations where the product actually works, but unfortunately, we have had some cases where the products are toxic,” Dr. Denny told NBC News.
Dennisons products include a mask called “Nude and Famous,” which is made of an alcohol-free formula and contains ingredients like sodium lauryl sulfate, glycerin, and glycerol.
He says his product does work and can be effective in treating acne.
He said his goal is to help children with acne as well as to educate parents.
It was only last year that a federal court found a California company liable for selling a product that claimed to treat “skin problems,” but Dr. Paul C. Schaffner, a professor of dermatology at the University of Texas Health Science Center in Houston, says there are still cases where children have been harmed by the products.
“The products we’ve seen are often toxic and can have serious consequences for people who are young or even older, including potentially fatal poisoning,” Schaffber told NBC.
“I think the FDA has the authority to take action, but I don’t know if they are going to be able to do so.”
Tarte, a $12.99-a-pack beauty product with a face mask that can help people with acne and other skin problems, is being targeted by a California cosmetics giant for promoting the products’ “natural” ingredients, like sodium laureth sulfate.
The company says it will soon change the products labels to remove the mention of the company’s “sodium laureth” and will stop advertising the products at beauty retailers.
The U.S. Food and Drug Administration has not yet ruled on whether the products should be classified as cosmetic products.