How the ad campaign was made: Here’s how it was made
By Nivin Kumar DeoraThe ad campaign for Adani’s proposed Carmichael mine in Queensland was launched on Friday with a catchy slogan that could have come straight from a Hollywood blockbuster.The slogan read: “Make a difference with your money.Buy the power.Make a difference”.The ad campaign, which was also launched in...
When fashion’s obsession with age was a thing of the past, Gucci took on the age of fashion
Today, Guccis have the look and style of their day.The brand has long been known for its sophisticated designs, and for its high-fashion lines and sophisticated, high-tech materials.Now, Guiches’ age has become a fashion trend.In an era when many of the designer brands on our fashion runway have grown...
Coke beauty ad: Beautiful ad featuring a model with her hair covered in gold, ad is launching on Google News
Coke Beauty is one of the largest beauty brands in India.This ad has been around for a while now and was spotted by The News Minute.This beauty ad is part of the company’s ‘beauty enhancers’ campaign which is aimed at promoting their products and their brand. The ad is a...
Beauty ad exchange takes place at @haylie_anderson’s salon
A beauty ad swap has taken place at the Haylie and Anderson salon in Boston, Massachusetts.Haylie Anderson, co-owner of Haylie & Associates, says her salon, which has been open for just over two years, has been flooded with requests for help.Anderson tells Mashable, “We’re overwhelmed with requests.I have literally...
The ad war: Beauty brands and marketers are spending billions on ads, but they’re not getting much traction
Advertisers are paying to promote the brands that they’re trying to sell to consumers.But they’re doing so at a lower rate than they’ve done for years, and they’re seeing little return on that investment.That’s because the ad market is saturated.According to an analysis from analytics firm Nielsen, ads spend...
How to save $100,000 on beauty products in 2017
We all know that the beauty industry is hard to break into, and it’s no surprise that brands like Giorgio Armani and Guerlain are known for not being able to crack the ranks.However, it’s a different story when you consider that there are also some great deals to be...
A look at Japan’s beauty ads
The beauty ad industry in Japan is thriving.There are now over 20 beauty magazines that have a circulation of over 400,000 in Japan, as well as the Japanese beauty market is expected to reach more than $4 billion in 2020.In this video, I look at some of the biggest...
When Beauty Ads Are Not So Beautiful
I was reading a lot of posts about beauty ads.There were so many different beauty ad companies that were making so much money, they were spending so much time on the website, and yet there was one company that did a good job of making their ads pretty.This company...
Chinese beauty brand, ‘Dior’ launches in Ireland
Dublin-based Chinese beauty brand Dior, which has a thriving online presence in Ireland, has launched a campaign in the Irish capital that highlights its success in Ireland and how to get there.The campaign, which will run on Instagram and Facebook, highlights Dior’s success in Dublin, including in fashion and...
Fashion magazine editor to resign
An editorial writer at the fashion magazine Esquire who was previously the editor in chief of the popular fashion magazine Glamour will resign, the magazine announced Wednesday.Editor-in-Chief Michelle Bachelet will replace editor-in_chief Stephanie Smith in a leadership role, the publication said in a statement.Bachelet was also named the magazine’s...