How to make an American Beauty ad from 1950s
A decade ago, the ad campaign for the cosmetics giant Huda Beauty was a huge hit, but its appeal is waning today.It’s now a staple of ads on TV, billboards and even a line of lipsticks by L’Oreal.The company is still selling cosmetics in its stores, but that’s about...
Beauty ads: How to leverage a beauty ad to drive traffic
How do you use beauty ads to drive up brand awareness?Well, there are a lot of options available, but here are three ways that you can leverage beauty ads in your marketing campaign.1.Make a beauty product for your brand.A lot of beauty products are available for sale on Amazon...
How to use Google Ads to find African Beauty Brands
A few years ago, the beauty industry in Africa was dominated by brands like Nubar, the only major brand to have ever gone public.Since then, though, the market has been flooded with smaller brands and niche products.In fact, beauty products are so popular that Nubars founder and CEO Abi...
How to get more ads on your site
An online ad agency, adtech startup and the world’s first women-only golf club are partnering to make more women’s-only events on the PGA Tour, according to a report.The women’s only PGA golf tournament in the United States is scheduled for July, but the PSA Golf League, which has the...
Why do we care about these ads?
The ad agency behind the popular beauty ads has announced a new campaign called “Ads in the Dark.”The ads will debut this fall and are set to feature people of color, transgender women, and LGBT people.The campaign will run in a number of popular beauty-related categories including makeup, hair,...
How the ad campaign was made: Here’s how it was made
By Nivin Kumar DeoraThe ad campaign for Adani’s proposed Carmichael mine in Queensland was launched on Friday with a catchy slogan that could have come straight from a Hollywood blockbuster.The slogan read: “Make a difference with your money.Buy the power.Make a difference”.The ad campaign, which was also launched in...
When fashion’s obsession with age was a thing of the past, Gucci took on the age of fashion
Today, Guccis have the look and style of their day.The brand has long been known for its sophisticated designs, and for its high-fashion lines and sophisticated, high-tech materials.Now, Guiches’ age has become a fashion trend.In an era when many of the designer brands on our fashion runway have grown...
Coke beauty ad: Beautiful ad featuring a model with her hair covered in gold, ad is launching on Google News
Coke Beauty is one of the largest beauty brands in India.This ad has been around for a while now and was spotted by The News Minute.This beauty ad is part of the company’s ‘beauty enhancers’ campaign which is aimed at promoting their products and their brand. The ad is a...
Beauty ad exchange takes place at @haylie_anderson’s salon
A beauty ad swap has taken place at the Haylie and Anderson salon in Boston, Massachusetts.Haylie Anderson, co-owner of Haylie & Associates, says her salon, which has been open for just over two years, has been flooded with requests for help.Anderson tells Mashable, “We’re overwhelmed with requests.I have literally...
The ad war: Beauty brands and marketers are spending billions on ads, but they’re not getting much traction
Advertisers are paying to promote the brands that they’re trying to sell to consumers.But they’re doing so at a lower rate than they’ve done for years, and they’re seeing little return on that investment.That’s because the ad market is saturated.According to an analysis from analytics firm Nielsen, ads spend...