Tag: beauty max ad

Facebook is a giant, sprawling, global juggernaut.The social media giant’s advertising revenue now ranks No. 1 among all U.S. companies.It is estimated to be worth $30 billion a year.But as Facebook grows its presence in the world of beauty, how do we know how well its ads work?We’ve been...

Asian countries are growing rapidly, but their beauty advertising is often lacking in ethnic diversity.Beauty brands, meanwhile, are increasingly looking for ethnic representation in their advertisements, according to research firm BeautyMax. “The beauty ads in Asian countries tend to be mostly Caucasian, and their ads are often very white and...