How to make an American Beauty ad from 1950s
A decade ago, the ad campaign for the cosmetics giant Huda Beauty was a huge hit, but its appeal is waning today.It’s now a staple of ads on TV, billboards and even a line of lipsticks by L’Oreal.The company is still selling cosmetics in its stores, but that’s about...
How to turn a dark blue colour into an orange glow?
In a world of light, darkness can be both a blessing and a curse.But the dark blue glow of the huda Beauty ad is a shade of orange that is actually an incredible way to brighten up your skin.This orange-hued shade is perfect for adding to any skin tone...
The beauty industry’s latest craze: a $2 billion, 10-year, $1.4 billion advertising campaign
By Michael J. Sullivan and Jaimie BurchardtThe Wall Street Journal / Getty ImagesThe cosmetics industry’s annual ad blitz is getting bigger and bigger as advertisers are investing in campaigns that include a full-page ad in The New York Times.The Times ad featured an animated picture of a young woman...