What’s the latest beauty ad data from Japan?
Japan is not known for its eye-catching beauty ads.It also is a relatively conservative country, so there’s rarely a lot of eye-popping, viral ads.That changed in the late 90s, when an ad campaign starring a model from Tokyo’s famed cosmetics industry, Chizu Miki, appeared in print and online. In her...
A look at Japan’s beauty ads
The beauty ad industry in Japan is thriving.There are now over 20 beauty magazines that have a circulation of over 400,000 in Japan, as well as the Japanese beauty market is expected to reach more than $4 billion in 2020.In this video, I look at some of the biggest...
How to make your beauty search a little more powerful with Google Ads
The ad network that Google uses to monetize its search results has been around for a long time.But the company has been using Google ads as a means to power its search engine since the beginning of the year, and that trend is starting to grow.In the last month...