A look at Japan’s beauty ads
The beauty ad industry in Japan is thriving.There are now over 20 beauty magazines that have a circulation of over 400,000 in Japan, as well as the Japanese beauty market is expected to reach more than $4 billion in 2020.In this video, I look at some of the biggest...
What are the most iconic beauty ads?
2000s:Beauty ads are some of the most recognizable advertisements in history, as they have been seen by millions of people every day.The popular beauty ads of the 1990s and 2000s used a variety of techniques, but in the eyes of many viewers, they were not the best-looking ads they...
The beauty industry’s latest craze: a $2 billion, 10-year, $1.4 billion advertising campaign
By Michael J. Sullivan and Jaimie BurchardtThe Wall Street Journal / Getty ImagesThe cosmetics industry’s annual ad blitz is getting bigger and bigger as advertisers are investing in campaigns that include a full-page ad in The New York Times.The Times ad featured an animated picture of a young woman...